Canisius IMC Masterclass – Future In Our Hands

At Canisius University, similar to a real-life integrated marketing communication (IMC) agency, the IMC Masterclass allows accepted students to develop, launch, and manage marketing, digital marketing, and communication strategies and tactics for real clients. Working in teams, students assess client goals, develop IMC campaign concepts based on those goals, launch the campaign, and then optimize it for success. In addition to gaining hands-on experience with industry-leading digital marketing and analytics tools, students learn critical career-ready skills such as client management, budget, and deadline management, creative concept creation, and cross-functional teamwork–while also up-leveling their skills with paid advertising, social media marketing, search engine optimization (SEO), paid search, email marketing, landing page development, public relations, influencer tactics, branding, analytics, and more.